Tuesday, May 31, 2016

4 Ways To Refresh Your Packaging!

A question: Does your packaging reflect your brand? 

Whether you are an artisan in local markets, an online Etsy shop or a brick and mortar retail store, your packaging should say a lot about who and what you are. After your customer has made their purchase, the way you present (or package) that purchase can have a lasting impact on how they felt about their shopping experience.


Remember, as the saying goes, presentation is EVERYTHING!!


Take a moment and look at your packaging. Have you had the same packaging for a while? Is it interesting or creative? Does it tell potential customers what you do or sell? If not then maybe it's time to REFRESH! 



Here are 4 ways you can REFRESH your packaging with CUSTOM BRANDING!


#1 - Custom Branded Ribbon 

 

 

Custom branding on ribbon is a great place to start if you're needing a refresh! Ribbon is very versatile so you can tie it on gift or clothing boxes, shopping bag handles, gift card folders and gift baskets. It can make your customer's purchase look "gift wrapped" which adds perceived value. With so many imprint colors, ribbon colors and widths to choose from, custom branding your ribbon is an easy way to dress up your packaging!


#2 - Custom Branded Bags



 

Custom branded bags...this is the ultimate in presentation! It evokes luxury and sophistication and is a great way to build on your brand's recognition. With so many bag types, colors and quantities, it can be a very affordable packaging option too. Who wouldn't want to walk away with a purchase that looked this good?! Remember, customers walking around with your custom branded bags are basically walking advertisements for you!


 #3 - Custom Branded Labels


Custom branding your labels can be a perfect place to start on your packaging refresh! Labels are very versatile and can be used on virtually anything: bags, boxes, gift card folders, products, tissue paper, gift wrap and tags. If you're not quite ready to take the plunge and have all your packaging custom branded, this could be a good first step. It still gets your name recognized and that's always a good thing!


#4 - Custom Branded Boxes

 

Custom branded boxes...an easy way to add some luxury to your packaging! We can all picture a blue Tiffany and Co. jewelry box, right? Why is that? Because it's an iconic representation of their brand. Well, borrow a page from them and create your own version! Custom branded boxes can be imprinted with a logo or message, in a variety of colours to suit your purpose. Don't forget to add ribbon for a complete, gift wrapped presentation!




So remember, if you're looking to REFRESH your packaging, consider custom branding!

Would you like more information about custom branding your packaging?
Please contact us at info@essentialpackaging.com and we'll be happy to help you!

Interested in great projects, new products and special features?
Sign up for The Essential Packaging Newsletter
Shop online at www.essentialpackaging.com
That's all for now but we'll see you soon!
Anna @ Essential Packaging

Saturday, May 28, 2016

Our Newest Feature - Meet The Makers!

Here at the Essential Packaging Store, we get to meet so many wonderfully creative Makers every day. Seeing all their beautiful / tasty / unique creations is what makes our job so interesting! With that in mind, we decided to start a new feature in our newsletter called Meet The Makers so we can share their stories with all of you!

Our first Meet The Makers feature was our very own Cheryl from A Paper Life!

 apr-2016-6.jpg

Interested in great projects, new products and special features like this one?
Sign up for The Essential Packaging Newsletters
Shop online at www.essentialpackaging.com 

That's all for now but we'll see you soon!
Anna @ Essential Packaging